Brand monitoring
Tracking mentions of your organization and your people.
Media Monitoring
Know what's being said about you before you hear it by accident.
Constant monitoring of mentions, themes, and competitors, summarized into a press summary you can read in five minutes each morning.
Let's talk €20 / hour
What I can do for you
The scope of work, in detail.
Competitor monitoring
What relevant market players are communicating and where they appear.
Thematic monitoring
Tracking a topic, a public policy, or an industry.
Daily press summaries
A daily digest of relevant material, with links and short summaries.
Weekly digest
A weekly perspective, highlighting the themes that consolidated.
Alerts for sensitive situations
Fast flagging when a piece with escalation potential appears.
What you get
Concrete deliverables, not promises.
- Daily or weekly press summary, in the agreed format
- Structured list of mentions, with source, date, and link
- A short summary for each relevant piece
- Flagging of high-priority material
- Structured centralization of monitored material
Who it is for
Who usually works with this service.
- Communications departments
- PR agencies
- International organizations
- Companies with public exposure
- Management teams wanting a daily briefing
- Professional associations
How we work
A short process, with no unnecessary steps.
- 01
Setup
We define sources, keywords, actors, and the delivery format.
- 02
Calibration
In the first week, we adjust the filters so noise disappears.
- 03
Monitoring
Daily tracking, with manual relevance triage.
- 04
Summary
I write the summary in the agreed format and at the agreed time.
- 05
Periodic review
We reassess criteria monthly, as priorities shift.
Relevant experience
The experience behind Evo Digital.
Daily and periodic media coverage monitoring, with fixed-time delivery and relevance criteria agreed together.
Areas of work
- Daily media monitoring
- Article selection
- Relevance filtering
- Brand mentions
- Competitor mentions
- Daily press summaries
- Weekly press summaries
- Executive summaries
- International media monitoring
- Deadline-driven delivery
Monitoring means identifying, selecting and summarizing relevant information. Analysis means interpreting and evaluating media coverage. The two services complement each other but don't overlap.
Morning briefings
Summaries delivered before the team's workday begins.
Public policy monitoring
Tracking debates on regulatory topics.
Campaign periods
Intensified monitoring during high-stakes periods.
Multilingual monitoring
Sources in Romanian, English, and French, in the same report.
Selected work
Relevant project.
Daily & weekly media monitoring · FR & ES markets
FMCG / Global Beverage Company
An ongoing media monitoring project for a global beverage company, covering two European markets — France and Spain — with monitoring in French and Spanish. Relevant coverage is manually selected and verified, with duplicates and irrelevant mentions removed. Key findings are turned into daily press briefings and weekly monitoring deliverables, giving communication teams a clear view of the brand, competitors, campaigns, trends and potential reputational topics.
- Language
- French / Spanish
- Period
- Ongoing project
- Scope
- Daily & weekly media monitoring · France & Spain
- Media Monitoring
- Press Briefings
- Article Selection & Review
- Competitor Monitoring
- Sustainability & Corporate News
- Brand & Campaign Tracking
- Daily Press Summaries
- 2
- European Markets
- 2
- Languages
- Daily
- Press Briefings
- Weekly
- Monitoring
Professional case study
Pricing
Transparent rates, agreed before we start.
Media Monitoring
€20 / hour
Includes monitoring and daily or weekly press summaries
Custom retainers available for ongoing monitoring.
How the final price is set
- A written estimate before we start, covering scope and deadline.
- No hidden costs and no invoices above the estimate, as long as the scope stays the same.
- Discounts for high volumes and ongoing collaborations.
Experience verified through Upwork
Verified Upwork track record.
- Top Rated Plus
- Upwork status
- 100%
- Job Success Score
- 5.0 / 5
- client rating
- 39
- completed projects
- 796
- hours worked
Figures taken from Theodora Șerban's public Upwork profile. They represent a verifiable professional track record on the platform; Upwork does not certify or endorse Evo Digital.
You work directly with the specialist, under NDA whenever the project requires it, with delivery in Romanian, English and French.
FAQ
Frequently asked questions.
What time do we get the press summary?
At the time we agree on together. Most often, between 8:00 and 9:00 AM, Romanian time.
What sources are covered?
Online press, niche publications, press releases, and, on request, international sources in English and French.
How is the number of hours estimated?
After a week of calibration, we know the real volume. Until then, we work with an indicative estimate, discussed in advance.
Can we combine monitoring with analysis?
Yes. Many teams use daily monitoring alongside a monthly or quarterly media analysis.
Can it be stopped anytime?
Yes. Retainers are monthly, with no long-term commitment.
Let's talk.
Tell me what you need delivered and you get a clear estimate of scope, timeline and cost — usually within the same business day.