Structural editing
I reorganize the H1–H3 hierarchy and the flow of arguments, so the text is easy to follow.
SEO Editing
I take your existing content — written in-house, by freelancers, or inherited from an agency — and bring it up to a consistent editorial and SEO standard, without losing its voice.
What I can do for you
I reorganize the H1–H3 hierarchy and the flow of arguments, so the text is easy to follow.
Titles, metadata, natural term density, internal linking.
I cut the filler, even out the tone, and align the text with your brand guidelines.
I check whether the page actually answers what the user is looking for.
For texts that need more than adjustments, quoted on a per-project basis.
I can document editorial decisions so your team can reuse them.
What you get
Who it is for
How we work
We agree how much I can change and what the brand rules are.
I read the text against search intent and against competitor pages.
I work on structure, clarity, tone, and on-page elements.
I check consistency, accuracy, and final formatting.
I hand over both versions, with notes on any debatable decisions.
Relevant experience
Editing applied to existing texts — written in-house, by collaborators or generated with AI tools — up to publication-ready level.
Types of intervention
Working languages
Human editorial review before publication — we turn drafts into publication-ready content.
Bringing consistency to a large volume of articles written by different authors.
Editing for text that reads like a translation and needs fluency.
Simplifying technical language without losing precision.
Sharpening the message for clarity and credibility.
Selected work
Content editing · SEO · multilingual content
A multidisciplinary project spanning content editing, SEO and multilingual content — included here as relevant experience, not as a testimonial.
Pricing
SEO Editing
From €0.05 / word
Heavy editing or rewriting: custom quote
I review a sample for free beforehand, so we know exactly which category the text falls into.
Experience verified through Upwork
Figures taken from Theodora Șerban's public Upwork profile. They represent a verifiable professional track record on the platform; Upwork does not certify or endorse Evo Digital.
You work directly with the specialist, under NDA whenever the project requires it, with delivery in Romanian, English and French.
FAQ
Proofreading checks language and consistency. Editing also works on structure, argument, tone, and SEO elements.
Yes. The goal of editing isn't to rewrite everything in my style, but to make your text clearer and more effective.
I'll tell you directly and propose either a rewrite or writing from scratch, with a separate estimate.
I usually work in Google Docs or Word. I can also work directly in WordPress, if given access.
A 1,500-word text is usually edited in 1–2 business days.
Related services
Tell me what you need delivered and you get a clear estimate of scope, timeline and cost — usually within the same business day.